24 page website build and a multi-service social ad campaign for a concierge medical practice, designed as a single brand system. The site sells the visit. The ads sell the site. Same voice, same look, same standard, start to finish.

The trip-planning and lead-gen tool I built for a Disney-specialist travel agency in Garden City, NY. Disney's reservation windows are a mess by design: Walt Disney World runs dining and Lightning Lane on one clock, Disneyland runs its own, and Disney Cruise Line's windows shift based on Castaway Club status. I built a custom date calculator that does the math for all three, pick a destination, enter a check-in date, and it hands back a personalized reservation timeline. It's the front door to their booking funnel, real planning utility first, quote request second, instead of a form with nothing behind it.

Concept build. Reverie is a med spa in Huntington Village for people who want to look rested, not different. The site had to feel calm and trustworthy without reading like a spa brochure, and it had to make starting easy. I built it in Framer around a simple idea: no sales pitch. The hero leads with "Look Like Yourself, On Your Best Day," and the page moves from a service overview (injectables, medical facials, laser and resurfacing, RF microneedling) to a three-step first visit (consult, plan, treat and maintain). Pricing is laid out as a single visit, a three-session series, and a monthly membership, so visitors can see how the relationship works before they call. The tone is warm and direct. Every section tells the visitor what to expect and never pushes them to commit on the spot.

Most medspa sites sell a menu of treatments. Lumen needed to sell one thing: a $97 first visit. I built a full landing page around that offer. The audience is people who have already been burned once, either by an injector who overdid it or by a facial that did nothing, so the page opens by naming both. From there it moves through a simple three-step method (map, under-treat, plan), a treatment grid, an honest "this is not for you" section, real-feeling testimonials, a guarantee that puts the risk on the studio, and an FAQ that answers the questions people are too polite to ask out loud. The copy stays calm and plainspoken on purpose. The buyer is nervous about looking "done," so the page never oversells. Every section either builds trust or moves the visitor toward the booking button.